About Us

IDEA is a nonprofit organization whose mission is to improve learning in higher education through research, assessment and professional development. IDEA supports the evaluation and development of both programs and people. Extensive data collection, research, and feedback from our clients have resulted in continuous enhancement of our services. The emphasis of IDEA always remains on improving teaching, learning, and the higher education process, while remaining true to our Core Values of Integrity, Quality, Collaboration, Service, and Knowledge.

Individual Development and Educational Assessment

40 Years of Service for Higher Education

The success of your institution of higher education is the reason IDEA exists. As a nonprofit organization, we have partnered since 1975 with colleges and universities across the country to reach the same goal — continuous individual and institutional improvement and achievement.

With a range of nationally normed, research-driven, flexible assessment services, IDEA helps faculty members solicit feedback and evaluate teaching as it relates to curricular goals and the measurement of learning. We help faculty, deans, administrators, and department chairs assess how their own and the institution’s objectives are realized.

What Makes IDEA Unique?

IDEA services are built on an extensive, nation-wide research program and provide critical insight to guide personal and programmatic reflection. Each service offers targeted feedback for improving personal performance – while positively impacting the institution’s processes and outcomes.

These three goals—insight, improvement, impact—lie at the heart of our model, which involves:

  • Utilizing our longitudinal databases to ensure a rich and informed assessment;
  • Continually testing and documenting the reliability and validity of our instruments;
  • Guiding improvement efforts through specific, research-based recommendations unique to each individual’s objectives and current behavior;
  • Soliciting critical feedback from faculty, staff or students;
  • Accounting for influences on learning and performance over which the instructor or administrator has little or no control;
  • Assessing individual impact, as well as collective progress through the use of  group summary reports;
  • Using IDEA rating and feedback systems on an ongoing basis, as part of a larger strategy of individual, program or institutional improvement.